6 Ukrainian designers showing fashion collections in Paris – WWD

6 Ukrainian designers showing fashion collections in Paris – WWD

A group of Ukrainian designers are trying to do their part to strengthen the nation’s economy, if not by boosting their businesses, keeping them running, as the Russian invasion of Ukraine intensifies.

Ukrainian fashion in Paris is promoted by international fashion consultant Jen Sidary, who started the Angelsforfashion online platform in late March, a month after Russian forces first arrived in Ukraine.

From 1 to 6 October, six Ukrainian designers will exhibit their collections in Paris, after Sidary helped set up the Good Six Showroom as a location. Frolov, Kachorovska and Chereshnivska, who have already shown in Paris, will return, while newcomers include Litkovska, My Sleeping Gypsy and Oliz. Retailers, stylists, celebrities and publishers can expect a range of women’s clothing, unisex clothing, footwear and scarves.

This collaboration is taking place through the support of the USAID Competitive Economy Program. Natalia Petrova, USAID project manager of the Office for Economic Growth, said that decreasing demand due to Ukraine’s dwindling population and disruption of the supply chain are prompting companies to explore export opportunities.

The brands present at the Good Six Showroom are looking to extend their distribution internationally. Some, including Ivan Frolov and Lilia Litkovska, who recently changed the spelling of her surname, visited the United States for a few days earlier this month to attend a group presentation during New York Fashion Week. By visiting different cities, Ukrainian designers are trying to create personal connections so that they are not just names on a label. They are also following the edict established by Ukrainian President Volodomyr Zelensky and his wife Olena Zelenska, who have invited entrepreneurs in Ukraine – in all fields – to carry out their operations in support of the national economy.

Kachorovska will be among the Ukrainina collections that will be exhibited in Paris.

Sidary noted that the event is not a charitable effort and that Ukrainian designers are doubly challenged, as some have moved to other countries and are now shuttling back and forth from neighboring countries overland to Ukraine to check out. periodically with their respective teams and production, as flights in and out of Ukraine are currently not an option.

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