Latin Fashion Creatives Welcome Workshop for Further Diversity in the Industry – WWD

Latin Fashion Creatives Welcome Workshop for Further Diversity in the Industry – WWD

Whether it’s Latin Heritage Month or any other time of year, Latin designers and fashion creatives are working to open the doors to the next crop of creatives with ties to the region.

This time, three of those creatives are doing it with an “Into The Industry Workshop” in New York City for students from Mexico’s Burgo Fashion Institute. Hosted by designer Nadia Manjarrez of her namesake bridal label, celebrity and editorial makeup artist Mayela Vazquez and fashion photographer Raul Tovar, the three-day workshop that will take place from 29 September to 1 October aims to take a look inside the sector .

“I am extremely excited to do this seminar for many reasons,” said Vazquez. “All my partners are 100% Mexican, we moved to New York more than 10 years ago, all in a similar situation: no jobs, no contacts, no idea how to get into the industry. We started this project a few years ago with the aim of giving advice to our community and to all those who want to succeed in this area. To answer all the questions no one answers and the things no one told us when we started. We want to open doors and help them understand how they can achieve their dream job, be it in fashion or beauty.

“Another thing that excites me is to see how companies and brands such as Make Up For Ever, Chanel Beauty, Caudalié, Bobbi Brown, Ceremonia and Benefit are starting to support our project more and more because they care about the Latin market”, he has declared. added.

The first day of the workshop will see Manjarrez sharing everything about fashion design and participating in a question and answer session. Then, participating students will take a trip to the New York Embroidery Studio for a hands-on experience. On the second day, Vazquez will lead an interactive learning experience at Make Up For Ever studio and Atelier Beauté Chanel. On the third day she will see the students participate in the filming of the campaign for Nadia Manjarrez Studio Bridal, with the teachings led by Tovar. Participation in the seminar costs quite steep $ 1,450, although there was an option to pay in installments for students who registered early enough.

“My favorite day is always the photo shoot we do together. I love seeing their eyes when they see the results on screen and the ideas we worked on over the weekend come true, ”said Tovar, whose work has appeared in Vogue Mexico and Latin America, Harper’s Bazaar and L’Officiel. “I personally like to answer all their big questions unfiltered and share as much as possible from this industry which can seem very intimidating when you’re on the other side.”

That intimidation is something the trio are trying to rule out and something Tovar experienced firsthand in the beginning.

“I once read somewhere an analogy that says that the fashion industry is a table with few seats for the same people to get the best meals (jobs) and that everyone else will pick up the leftovers off the floor. .. As cruel as it may sound, this is how I felt when I moved to New York City 11 years ago, “he said.” Up until January 2018 the covers and ad campaigns of the most coveted fashion magazines were photographed from the same circle of great photographers. The social changes of 2020 have brought so many opportunities for emerging photographers with different views and perspectives in fashion. As a photographer, I love to see different types of images and stories told by people who perhaps have sources of inspiration different from me “.

Now, it’s about continuing to open these opportunities to a more representative cohort of creatives.

“I think success is a combination of talent and opportunity (and unfortunately a little luck too), so I love when I see some of my Latin peers booking great jobs that seemed impossible years ago or that only belonged to the same group of people. “said Tovar.

Gradually, Manjarrez believes that representation is improving for Latin designers.

“I would love to see more, but I think now more than ever there is a push towards greater representation and diversity in every aspect of the industry,” he said. “I think it is our duty as Latin Americans to continue to help create even more opportunities and nurture, lead and uplift the next generation.”

As a member of the next generation and a student attending next week’s seminar, Matilde Rojo said the opportunity means a lot to her.

“There isn’t much you can actually read or hear about how the fashion industry works in the real world, so I’m excited to get to know the speakers and hear their stories and how they got to where they are now,” he said. said the young designer, who in the end wants to create her own brand.

But the bigger picture also extends beyond its brand, for a broader representation.

“It is important to make consumers feel seen and heard, we want to spend money and support inclusive and non-exclusive brands,” said Rojo. “Everyone wants to feel like they belong and the fashion industry can do that by supporting models of all sizes and colors, photographers from different backgrounds and showcasing talented covers that people can relate to.”

For Vazquez, things are already going well.

“I definitely see an evolution since I started over 15 years ago. There are now more campaigns, editorials and fashion shows where I have worked with Latin faces. Fashion and beauty brands have slowly diversified and become more forward-thinking by opening new doors to Latinx talent, showing that they are interested in “everyone” and not just one face type or body shape, “he said.

“There has been a great impact with social media, now everyone has a voice and the Latins have asked to be heard, to be seen, to have a chance in this country and in this sector in particular,” continued Vazquez. “Nowadays, some of the most influential magazines, companies and brands have Latinos behind them, so they have a great responsibility to break those boundaries and make it happen.”

This workshop is the eighth of its kind that Manjarrez, Vazquez and Tovar have hosted together. Another is scheduled for May 2023.

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