More than half of Americans love receiving promotional gadgets from brands

More than half of Americans love receiving promotional gadgets from brands

Branded T-shirts, pens, mugs and more: A new poll found that Americans “love” to collect promotional items.

A survey of 2,000 adults revealed that when they receive such products, the priorities are how unique it is (38%), how they will use it (38%) and (35%) how sustainable the item is (34%).

More than half (53%) love to buy branded products and 51% use them regularly in everyday life.

Among the top 50 best items to receive according to Americans were water bottles, canvas bags, calendars and phone covers.

T-shirts were the best: 41% agreed to wear or use items with certain brand logos to represent their personality.

Commissioned by VistaPrint and conducted by OnePoll, the study found that three-quarters changed their perception of a brand in a positive way after receiving a promotional product from them.

And people are more likely to write a positive review online (40%), recommend the brand to others (40%), and follow them on social media (39%) if they receive merchandise.

Likewise, an unusual design (45%), a distinctive brand name (38%), and a quote or slogan (37%) are more likely to remind a brand.

Nearly half (49%) prefer to receive merchandise from small businesses, while 46% enjoy receiving promotional products that they can use on a regular basis.

“The research shows how much Americans love to use physical branded products to reflect some of their personality,” said Llorenç Sola, general manager of VistaPrint Promotional Products, Apparel and Gifts.

“Our data shows that many people prefer to receive promotional products from small businesses and unknown brands. This indicates how effective promotional products and merchandising can be for small businesses in helping to spread the word and give a positive perception of their brand.

“By seeing others wearing a T-shirt or carrying a bag or bottle of water, those who may have never heard of a brand before will be introduced to it.”

The studio, moreover, the most common place to receive free gadgets are job fairs (50%).

Other places Americans stocked up on promotional items included college open days (47%), the opening of establishments like cafes or shops (41%), and their own workplace (33%).

Likewise, 83% wore or used a product from the company they work for, including t-shirts (44%), notebooks (34%) and travel mugs (32%).

And the benefits for employees who receive the goods feel rewarded (58%) and build team spirit (49%).

Two-thirds typically store and use merchandise on a regular basis, while 58% have given items to others and 34% bring products such as mugs to the workplace for common use.

Four in 10 say they are loyal to brands, with apparel (35%), cell phones (34%) and shoes (34%) the type of companies most loyal to Americans as well.

Llorenç Sola added: “With American customers prioritizing the uniqueness of a promotional product, we advise brands to be creative when it comes to designing their physical branded products.”

THE 50 BEST PROMOTIONAL PRODUCTS ACCORDING TO AMERICANS:

T-shirts

Quills

Mugs

Water bottles

Headphones

Canvas bags

Sunglasses

Hoodies

Calendar

Umbrella

Postal Code

USB charger

Hand sanitizer

Phone covers

Electric torch

Case for laptop / tablet

Travel coffee mugs

Blankets / plaids

chocolate bar

Lunch box

USB pendrive

Car air freshener

Sweets

Fridge magnets

Tea towel / dish towel

Backpacks

Glass eg. pint glass, shot glass

Mouse pad

First aid kit

Bottle opener

Masks (PPE)

Portable speakers

Case for glasses

Bakery products eg. biscuits / brownies

Key holder

Laptop Sticker

DIY tools

Socks

Car sticker

Coasters

Stress ball

Sweat bands

Bookmarks

Drink koozie

Tape measure

Pop socket

Bicycle reflectors

frame

Plant seed package

Beanie hat

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