TikTok copies Instagram’s move to copy the lively BeReal app

TikTok copies Instagram’s move to copy the lively BeReal app

two phone screens side by side showing what TikTok Now will look like with an avocado character on the left screen and the right screen showing a dog and a woman

TikTok nowTic knock

  • TikTok has announced “TikTok Now”, a tool to allow users to share 10 second video or a photo every day.

  • The tool is similar to BeReal, an app that notifies users all at once to take and share a photo.

  • Instagram is also testing an internal prototype called “IG Candid” similar to BeReal.

TikTok is launching a new tool that people have quickly noticed that is incredibly similar to another popular app: BeReal.

The social media platform announced on Thursday TikTok Now, a tool where users receive a daily request to film a 10-second video or snap a photo to share what they’re doing right now from the phone’s front and rear cameras.

It’s a photo sharing concept familiar to users of BeReal, the French “anti-social media” app that also notifies users every day, giving them two minutes to share a photo from the phone’s front and rear cameras. BeReal alerts all users at the same time, every day at a different time.

Notifications for both apps are also similar. BeReal’s notification says “Time to BeReal” surrounded by two warning emojis. The photo from the TikTok Now press release shows a notification that says “Time to Now” surrounded by two lightning-fast emojis.

Tik Tok said he will be testing the tool in the coming weeks and that access to the tool will be different for users in different countries. TikTok in the US will be able to use the tool in the TikTok app, while the tool may be in a new app for users in other regions, TikTok said.

The circle of copying among the big social media apps continues

Instagram was recently caught during testing a similar tool for its platform called “IG Candid”. A screenshot from mobile developer Alessandro Paluzzi, a self-described “fugatore” shows that IG Candid It also gives users two minutes to take and share a photo each day at a different time.

A spokesperson for Meta, owner of Instagram, previously confirmed with Insider that the tool has only been tested internally for now.

This isn’t the only time TikTok has copied the tool from another social media app. The platform launched TikTok Stories in 2021, which is similar to Instagram’s Story feature that allows users to publish a post that disappears in 24 hours. But Instagram’s Story tool was actually copied from Snapchat in 2016. And Instagram launched Instagram Reels in 2020 as a competitor to TikTok.

TikTok also addressed the safety of its teen users in the TikTok Now press release. For users under the age of 16, their TikTok Now will be private by default along with their account. Users under the age of 18 cannot share their TikToks on the Explore page. And users ages 13 to 15 are limited to comments from friends only.

The social media app was previously criticized for not being safe for younger users and in response it posted a child safety update.

Read the original article on Business Insider

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